Master data is the information required to create and maintain an enterprise-wide "system of record" for your core business entities, in order to capture business transactions and measure results for these entities. Obviously, this master data spans all organizational business functions.

Many companies today are challenged with inconsistent product data, which leads to higher manufacturing costs and operational inefficiencies. But what’s also critical these days is the fact that inconsistent data can hamper a company’s ability to comply with federal regulations, such as Sarbanes-Oxley.

Master data creates a system of record for customers and products, so users have a single view that is more complete, accurate, and standardized than what they can obtain from today’s integrated individual systems. The single view enables entity analysis, data synchronization, improved data quality, consistent transactional integrity, and many other uses.

Product Centric Master Data Management (MDM) solutions automate and manage the complete and accurate enterprise product, customer and supplier information processes to enable perfect business-to-business commerce.

FullTilt’s Perfect Product Suite™ helps create information consistency and continuity within your company, as depicted in the graphic at the right. The key to benefiting from an MDM solution is to understand that your business is oriented toward the products you make or sell. And that your business units and the systems that support them are organized to help you fulfill the needs of your customers and partners and suppliers, as well as your internal enterprise organization.