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Analysts Viewpoint
 
Analysts Viewpoint on PIM
Here’s what a few analysts had to say on the topic of Product Information Management:

 
 
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“Most suppliers (e.g. manufacturers, distributors) being pressed by retailers to implement data synchronization view it as a painful cost of doing business. A significant minority are making investments in product information management (PIM) solutions not only to meet customer mandates, but to reduce their own costs. Early innovators are taking it a step further: they are turning to PIM solutions to lay the groundwork for top-line growth and tighter customer relationships.”

− Erica Rugullie, Forrester Research
“Our research shows that manufacturers that take control of content and invest in data synchronization garner immediate cost saving and competitive advantage.”

Eric Austvold, AMR Research
Gartner “Over time people have gotten used to this huge business of managing trade settlements. The root cause is that one enterprise doesn’t have the same product data as another enterprise.”

− Andrew White, Gartner
Text Box:  Many of the collaborative e-business initiatives including RFID, really rest on data synchronization success. You really can’t maximize your investment in RFID if you’re using bad data. Having faster, more granular data doesn’t help if it’s wrong.”

−Kosin Huang, Yankee Group