| |
|
| |
While reducing the cost of product information management, Brady Corporation streamlines processes, improves data quality, increases flexibility, extends reach and moves closer to the goal of making every business an e-business and 50 percent of all transactions "e-transactions."
Challenge. Brady Corporation - a world leader in complete identification solutions - is a $541 million company that is growing quickly and needs help managing its product information. Brady manufactures and markets identification, safety, coated material and graphics products ranging from labels, tapes and signs to software, printers and data collection systems. Industries served include electronics, electrical, telecom, construction, warehousing and petrochemical.
“Perfect Product Suite’s™ intuitive interface, quality assurance, and configurable workflow provide us with the stability and control that is essential to compete in today’s environment. We now have the capability to provide descriptive product information to our sales channels in the format they desire, with just the push of a button.”
Wendy Schenk
e-business development manager
Brady Corporation |
With more than 150,000 SKUs, creating and updating e-Catalogs is a very resource intensive effort for Brady. The initial implementation phase of Perfect Product Suite™ involves 10,000 SKUs with the plan to expand. Additionally, the company currently works with more than 3,000 distributors that market its products around the world and Brady expects that number to continue to grow.
Brady's challenge was formidable: too much data and too little support. There are hundreds of possible attributes per product, continuous data changes, frequent additions and deletions and the need for mass data updates.
The system Brady was using for product information management was adequate, but could not support Brady's rapid growth. Excel spreadsheets just couldn't cut it! Data errors, lack of control, lack of security, lack of data ownership, the inability to share data across the enterprise and the complete lack of data export capability were costing Brady real money.
Brady needed a solution to these problems and needed it to interoperate with SAP and create an export file that could be imported into IBM's Net.Commerce product. Brady currently uses IBM's Net.Commerce product to offer a comprehensive e-commerce service to its customers. The solution also had to be compatible with IBM's Websphere Commerce Suite, which was Brady's migration path for e-commerce.
Solution. In September 2001, Brady selected FullTilt's I-Perfect Product Suite™ product information management software because it enabled Brady to take product data from disparate sources and standardize it using product domain expertise. Standardized product information could then be enhanced, limited or extended into customized electronic catalogs in many ways such as customer; market, internal divisions or user types. Product information could then be selected and exported in virtually any format. Perfect Product Suite also supports internationalization. This is important considering the fact that Brady has operations in 20 countries and reaches more than 70 countries through distribution and direct marketing efforts.
Perfect Product Suite provided a central repository for all data needed to enable online buyers to make smart, educated purchasing decisions and for Brady to present its products with a competitive selling advantage. The software provided Brady with the ability to easily present its thousands of SKUs in a consistent, competitive manner where buyers had the information they needed to make a buying decision. |
|
|
|
|
