Wayne, PA (July 17, 2007) - FullTilt Solutions, Inc., a leading provider of enterprise Product Information Management (PIM) solutions, is pleased to announce that Andy Fedun, FullTilt’s Senior Vice President of Sales, will be a featured speaker at the Industry Data Exchange Association’s (IDEA) Electro E-Biz forum 2007. The event will be held this year in Vancouver Canada from September 18-20, 2007. The topic that will be explored is the value of Product Information Management (PIM) and Master Data Management (MDM) solutions within the supply chain.

The discussion will focus on the problem of wasting time finding, cleaning, completing, harmonizing and formatting product data. The result of this activity is not only lost sales, but dissatisfied customers. Many companies today are using PIM/MDM to achieve a competitive advantage by treating their data as an asset and leveraging quality data across their organization. The session will explore the business drivers of PIM/MDM solutions, the components of successful PIM/MDM projects and the success stories from three leading vendors including FullTilt.

The Electro E-Biz Forum is tailored to provide executives and business managers, product managers, sales and marketing and e-Commerce managers an opportunity to surround themselves with leading business experts and the industry's leading eCommerce technology. Attendees also have an opportunity to network and assess trends with industry peers. The Industry Data Exchange Association (IDEA) mission is to provide for the efficient and reliable exchange of standardized and synchronized business information and transactions throughout the electrical industry and other vertical markets.

About FullTilt Solutions
FullTilt focuses on providing Product Information Management (PIM) solutions for the Industrial Products/MRO, Consumer Packaged Goods, Retail, High-Technology Electronics, Healthcare/Life Sciences, Automotive Aftermarket and Media/Publishing industries. FullTilt provides a comprehensive Master Data Management (MDM) solution for all vital product related attributes and relationships throughout the enterprise and for all trading partners throught its Perfect Product Suite. FullTilt provides data synchronization to GDSN certified data pools including 1SYNC and Agentrics. Further information about FullTilt Solutions and its products is available at www.fulltiltsolutions.com.

Media contact:
Kristen Burgert
FullTilt Solutions Inc.
Tel: (610) 727-5200
Email: marketing AT fulltilt DOT com