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Press Releases
February 26, 2007

FullTilt Announces Agreement with UK-based Reseller, Marzipan Partners

Wayne, PA - FullTilt Solutions, Inc., a leading provider of enterprise Product Information Management (PIM) solutions, today announced that it has signed a reseller agreement with Marzipan Partners, a UK-based Professional Services company, to market and support FullTilt’s Perfect Product Suite™ in the UK marketplace. Under the terms of the agreement, Marzipan Partners will provide the solution and associated services to help UK businesses overcome the challenges of inconsistent product data which lead to higher manufacturing, sales and operational costs.

Paul Nelmes, Managing Director of Marzipan Partners, highlighted the significance of the partnership agreement, saying; “Companies constantly struggle to gain a complete and accurate view of the products they manufacture, sell or utilize for operational purposes. The FullTilt Perfect Product Suite is a proven solution that will enable organizations to have a single version of the truth for product information, helping them to become more efficient and cost effective. We are extremely excited to be partnering with FullTilt and introducing the market-leading solution into the UK”.

Timothy Wallace, CEO at FullTilt, stated; “Marzipan Partners knowledge and experience of Product Information Management solutions makes them an ideal partner to market, implement and support the FullTilt Perfect Product Suite in the UK. This relationship will strengthen our position as a leader in Product Information Management and allows us to bring our solution to the UK’s growing PIM market”.

Bloor Research, a leading provider of information technology (IT) research, advisory services and strategic consulting, has awarded FullTilt, a "Silver Award" in the repository category in its 2006 "Master Data Management" report. FullTilt is considered by Bloor to offer a well-rounded, mature MDM repository for Product Information with its Perfect Product Suite. “FullTilt entered the market in 2001 and drove its architecture from a top-down business perspective. The result is a product with high ease of use that can accommodate distributed authoring and management across a diverse business community,” wrote Bloor Research Associate Analyst Harriet Fryman in the report. The report also states that, “compared to other PIM products that require more IT involvement, FullTilt provides templates that business users can configure to drive the entire MDM process.”

About FullTilt Solutions
FullTilt Solutions, Wayne, Pa., is a leading provider of enterprise Product Information Management (PIM) solutions. FullTilt focuses on providing solutions for the Industrial Products/MRO, Consumer Packaged Goods, Retail, High-Technology Electronics, Healthcare/Life Sciences, Automotive Aftermarket and Media/Publishing industries. FullTilt provides a comprehensive Master Data Management (MDM) solution for all vital product related attributes and relationships throughout the enterprise and for all trading partners. FullTilt provides data synchronization to GDSN certified data pools including 1SYNC and Agentrics. Founded in 1987, FullTilt has been implementing enterprise PIM solutions since 2001 at leading organizations such as: McCain Foods, Premier, Inc., BDI, Watts Water Technologies, Brady Corporation, Hagemeyer, Mouser Electronics and Thomas & Betts. Further information about FullTilt Solutions and its products is available at www.fulltiltsolutions.com.

For further information please contact:

Michael Brenner




FullTilt, FullTilt Solutions, FullTilt Perfect Product Suite and the FullTilt logo are registered trademarks of FullTilt Solutions, Inc. All other company and product names are trademarks or registered trademarks of their respective owners.