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April 11, 2005
FullTilt Appoints Oracle Veteran Phil Friedman to New Executive VP Post
WAYNE, Pennsylvania (April 11, 2005) - FullTilt Solutions Inc. today announced the appointment of Oracle veteran Phil Friedman as executive vice president in charge of sales and marketing for FullTilt's Perfect Product Suite™, an enterprise Product Information Management (PIM) solution designed to provide accurate product data for the supply chain. Friedman previously served as vice president of Oracle's consumer products industry business unit, where he was responsible for overall thought leadership and driving penetration into the consumer packaged goods market.
"Phil's domain expertise within the CPG and retail industries is an ideal fit for FullTilt because those are key vertical markets for enterprise product information management solutions," said Tim Wallace, CEO of FullTilt Solutions. "We fully expect that Phil's knowledge of these markets and widely acknowledged thought leadership in the CPG space will play an important role in raising FullTilt's profile and driving new business for our software and services in these and other industries."
"CPG and retail companies today have a growing need for product information management systems that eliminate discrepancies in their product data, whether to facilitate electronic commerce, reduce unnecessary costs caused by inaccurate orders and invoices, or improve business process efficiencies ranging from inventory control to merchandising," Friedman said. "FullTilt has positioned itself to become the market leader in the enterprise PIM space, and that is what attracted me to the company."
Before being promoted to vice president at Oracle, Friedman was consulting leader for consumer packaged goods and retail, senior practice director for key consumer packaged goods and retail accounts, and practice director for business intelligence for Oracle's major industry and high-technology accounts.
He previously served as the senior technology officer at Philip Morris International, the $18 billion dollar division of Philip Morris. He has also held senior management positions at American Express, Contel Information Systems, Ebasco Corp. and United Computing Systems, as well as engineering and engineering management posts at Consolidated Edison of New York.
Friedman holds certificates in engineering technology, computer science and business administration from City University of New York, RCA Institute and the New School for Social Research. He has also completed international executive level programs at the University of Virginia's Darden School of Business and Harvard Business School.
Friedman's appointment to FullTilt is effective today.
About FullTilt Solutions. FullTilt Solutions ( www.fulltiltsolutions.com ) is a leading provider of enterprise Product Information Management (PIM) software solutions for the consumer packaged goods, retail, MRO, healthcare and life sciences industries. Perfect Product Suite, the company’s flagship product, optimizes product information-related business processes across internal operations and external trading partners to enable perfect business-to-business commerce. FullTilt is a certified solutions provider for UCCnet and Transora, and has implemented PIM solutions at organizations including McCain Foods, Premier, Inc., BDI, Brady Corporation, Hagemeyer and ECRI.
FullTilt and Perfect Product Suite are trademarks of FullTilt Solutions, Inc. All other trademarks referenced are the property of their respective owners. |
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