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Press Releases
December 7, 2004

FullTilt Tops List of Product Information Management Vendors
in Study by Independent Research Firm


Company's Perfect Product Suite Receives Highest Score of All Products Evaluated

WAYNE, PA - FullTilt Solutions, Inc., announced today that its Perfect Product Suite has earned the #1 ranking among 17 product information management (PIM) solutions evaluated by Forrester Research. FullTilt was among the select companies that Forrester invited to participate in its December 2004 Forrester Wave report, "Product Information Management Leaders Emerge." A copy of the report is available from FullTilt.

The report reflects the rising need for PIM solutions that synchronize a company's internal product data in order to eliminate errors, duplicates and discrepancies that hamper electronic commerce. Demand for PIM technology is being driven by global data synchronization mandates by major retailers such as Wal-Mart and Target, radio frequency identification (RFID) initiatives that require reliable product data, and the high cost of inaccurate orders, erroneous invoices and stockouts caused by imperfect product information.

In the Forrester report, FullTilt's Perfect Product Suite achieved the highest overall score among current PIM offerings based on its core functionality, underlying technology and pricing structure, with the authors noting that FullTilt's application "is strong in almost all core PIM functionality areas." Forrester lauded FullTilt as "a model for ease of use" and also identified FullTilt's PIM technology as being oriented toward the emerging enterprise data management space. Evaluation criteria ranged from data extraction, unstructured content, data synchronization, scalability and output capabilities to pricing and promotion management, search functionality, and PIM standards support.

The report specifically cited Perfect Product Suite for its flexibility, robust mix of customizable features and out-of-box, industry-specific workflows and taxonomies, and usefulness for purposes from generating catalogs to meeting global data synchronization requirements. It also commended the FullTilt application for its scalability and the fact that it is "specifically designed for highly automated data aggregation and its adeptness at cleansing, categorizing and normalizing data with its patented technology to automate data transformation."

"Product information management is emerging as a mission-critical arena for large organizations such as consumer product goods companies, and this Forrester Wave Report is an excellent indicator of the state of the market," said Bob Moyer, President of FullTilt Solutions. "It demonstrates that there are significant differences in PIM solutions and provides a useful guide to what to look for when evaluating and selecting a PIM platform."

Perfect Product Suite automates the internal and external data synchronization processes necessary to ensure that product information is accurate, relevant and dynamic within the enterprise and throughout the supply chain.

It aggregates product attributes and other information from multiple enterprise data stores and through business processes, and adjusts disparate definitions to conform to a uniform standard. It then dynamically updates and synchronizes information as it changes, maintains product information and links in a central repository for a "single source of product truth," and outputs data in any format required to synchronize with internal enterprise systems and users or external trading partners.

The product supports manufacturer, distributor and retail data synchronization with UCCnet, ECCnet, Transora, WWRE, GHX, IDEA and others and in unlimited user-defined custom formats. In addition, it lays the foundation for companies to comply with data standardization requirements mandated by major retailers and to successfully implement collaborative initiatives such as CPFR, GTIN compliance requirements, Sunrise 2005 and RFID.

About FullTilt Solutions. FullTilt Solutions ( www.fulltiltsolutions.com ) is a leading provider of enterprise Product Information Management (PIM) software solutions for the consumer packaged goods, retail, MRO, healthcare and life sciences industries. Perfect Product Suite, the company's flagship product, optimizes product information-related business processes across internal operations and external trading partners to enable perfect business-to-business commerce. FullTilt is a certified solutions provider for UCCnet and Transora, and has implemented PIM solutions at organizations including McCain Foods, Premier, Inc., BDI, Brady Corporation, Hagemeyer and ECRI.

FullTilt and Perfect Product Suite are trademarks of FullTilt Solutions, Inc. All other trademarks referenced are the property of their respective owners.