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July 13, 2005

FullTilt Named to Supply & Demand Chain Executive Magazine's ‘100’ List for 2005 Prestigious List of Top Supply and Demand Chain Vendors

WAYNE, PA July 13, 2005 — FullTilt Solutions Inc., a leading provider of Product Information Management (PIM) enterprise software, announced today that it has been named to the 2005 Supply & Demand Chain Executive 100 list published by Supply & Demand Chain Executive Magazine. The annual list honors vendors that provide innovative solutions and services to meet the challenges of supply chain improvement and transformation, with emphasis this year on specific implementations that have produced a substantial return on investment for the customer.

FullTilt was recognized for its work with frozen foods giant McCain Foods Ltd., producer of one-third of the world’s French fries and a broad range of other packaged food products sold in over 110 countries. FullTilt’s Perfect Product Suite has enabled McCain to create and maintain a single source of accurate, up-to-date product data for use with online trading partners, eliminating discrepancies and other problems caused by the common practice of storing item data in multiple enterprise applications.

Results of FullTilt’s initial implementation in McCain’s headquarters operation in Canada have included compliance with Canada’s ECCnet data standardization requirements, faster production of an online catalog used by the company’s Canadian grocery, foodservice and pharmacy customers, and lower labor costs associated with catalog production.

“Our inclusion on the ‘100’ list reflects growing industry awareness of the strategic importance of product information management, not only to streamline the supply chain but also to reduce problems such as invoice and product delivery errors,” said Tim Wallace, CEO, FullTilt Solutions. “As analysts like the Yankee Group have pointed out, initiatives like global data synchronization and RFID require the ability to maintain clean and up-to-date product data internally. This is impossible in a large organization unless there is a PIM system with proper internal workflows and integration in place. PIM is therefore becoming a cornerstone of good supply chain management.”

FullTilt’s Perfect Product Suite, recently ranked as the market’s top PIM solution by Forrester Research, automates the internal and external data synchronization processes necessary to eliminate conflicting item definitions, outdated item information, duplicates and other errors contained in multiple enterprise databases and applications. The system maintains all aggregated and cleansed product information and links in a central and continually updated repository. Data can be output in any format required to synchronize with internal enterprise systems or external trading partners. The system supports both manufacturer and retail data synchronization with the UCCnet/GS1 Global Registry, ECCnet, WWRE/GHX, IDEA and others and in unlimited user-defined custom formats.

"The Supply & Demand Chain Executive 100 is one way in which our magazine tries to help readers navigate the complex landscape of supply and demand chain solutions and service providers," said Andrew Reese, editor of Supply & Demand Chain Executive magazine. "The '100' list of companies is designed to showcase providers that have completed successful and innovative real-life supply chain implementations, and give our readers a starting place when looking for solutions to their own supply chain pain points."

Final recipients are featured in the cover story of the June/July 2005 issue of Supply & Demand Chain Executive, as well as online at www.SDCExec.com.

About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive's user manual for successful supply chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer supply and demand chain management professionals through the complicated, yet critical, world of supply and demand chain management as competitive advantage. On the Web at www.SDCExec.com.

About FullTilt Solutions
FullTilt Solutions (www.fulltiltsolutions.com) is a leading provider of enterprise Product Information Management (PIM) software solutions for the consumer packaged goods, retail, MRO, healthcare and life sciences industries. Perfect Product Suite, the company’s flagship product, optimizes product information-related business processes across internal operations and external trading partners to enable perfect Internet-enabled business-to-business commerce. FullTilt is a certified solutions provider for UCCnet and Transora and is a WorldWide Retail Exchange (WWRE) WorldSYNCtm Partner and has implemented PIM solutions at organizations including McCain Foods, Premier, Inc., BDI, Brady Corporation, Hagemeyer, McKesson Corporation, Thomas & Betz and ECRI.

FullTilt and Perfect Product Suite are trademarks of FullTilt Solutions, Inc. All other trademarks referenced are the property of their respective owners.