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Press Releases
August 3, 2004

FullTilt and Transora Complete Connectivity Certification for FullTilt's Enterprise
Product Information Management Solution


FullTilt's Enterprise PIM synchronizes data with TDSN Item Management to meet the needs of
consumer goods and retail markets


WAYNE, PA - FullTilt Solutions, Inc., a provider of Enterprise Product Information Management solutions, has completed the certification of its data synchronization solution on the Transora Data Synchronization Network (TDSN). This certification ensures that consumer goods manufacturers can use FullTilt's product information management solution to seamlessly synchronize their product data to their retail customers through the Transora trading exchange, based on the latest Global Data Synchronization Standards embodied in Transora's TDSN 4.1.4 item management solution.

By linking FullTilt's solution to the Transora network, consumer goods companies will be able to populate Transora catalogs with accurate, consistent product information that has been extracted and standardized from multiple internal data stores. This internal data synchronization is vital to the smooth functioning of electronic commerce and supply chain optimization initiatives, including those relying on Transora and UCCNet repositories.

FullTilt's product information management software, available since 2001, automatically adjusts disparate product descriptions contained in multiple enterprise databases, and data stores to conform to a pre-defined format, dynamically updates product information as it changes to ensure 24x7 accuracy, and maintains current information in a central repository for use both within the organization and by external trading partners.

It also includes an advanced content/catalog manager that supports unlimited taxonomies and user-defined attributes; search and presentation functions enabling users to easily find product information and perform side-by-side comparisons; and export abilities allowing product information to be transmitted in virtually any format and syndicated into custom catalogs conforming to channel and customer requirements.

About Transora
Transora is a standards-based, e-commerce software and services company specializing in data synchronization and collaborative commerce technologies that facilitate trade efficiencies, reduce the cost of commerce and streamline trading relationships between manufacturers and retailers. With headquarters in Chicago, Transora's global operations include regional offices in Birmingham, (UK), Sao Paolo and Mexico City. To find out more about Transora, visit www.transora.com or call +1 -312-463-4467.

About FullTilt Solutions
FullTilt Solutions, Wayne, Pa., is a provider of Enterprise Product Information Management solutions. FullTilt focuses on providing solutions for Consumer Packaged Goods Manuf acturers, Retail Industries, MRO and Life Sciences. FullTilt's flagship product, Perfect Product SuiteTM, automates and manages the complete and accurate internal data synchronization process to enable perfect business-to-business commerce. FullTilt offers a 100% Java enterprise PIM solution that is scalable, platform-agnostic and provides a centralized product repository. FullTilt helps customers reduce new product introduction time frames, and helps improve their order and invoice accuracy. FullTilt supports the unique attributes and trade complexities of CPG manufacturers and RFID. FullTilt is a certified solutions provider for UCCnet and Transora. Since 1998, FullTilt has been implementing enterprise product information management solutions at leading organizations such as: McCain Foods, Premier, Inc., BDI, Brady Corporation, Hagemeyer and Thomas & Betts. Further information about FullTilt Solutions and its products is available at www.fulltiltsolutions.com

FullTilt and Perfect Product Suite are trademarks of FullTilt Solutions, Inc. All other trademarks referenced are the property of their respective owners.