Whether you are publishing CDs, DVDs, books, articles in print or in online media, you have to deal with a long list of marketing, editorial and product attributes such as digital rights, editorial schedules, content management, royalties and distribution in order to meet the needs of your customers and retailers.

Treat your product data as an asset and you will open up new horizons in how you integrate and synchronize your operations across your organization. No matter what you are publishing, your organization will benefit from consistent data that is current, clean and synchronized.

A leading business school publishing house saw the value of this process and has adopted FullTilt's Perfect Product Suite as their data management system to coordinate realms of data between multiple authors, serialized books, and published articles.

With FullTilt, you have the opportunity to define exactly what data is needed and when, to automatically scrub it for accuracy, and to define new ways of relating it from one to many. This will help you improve corporate efficiency, save money, improve time-to-market with publications, lower return rates, track sales, supply and royalties data, while also providing the means to track what is happening and when within your organization.

FullTilt doesn't replace your ERP-type publishing software, it augments it by ensuring that the data it is working with is not only good, but that it is conformed to a data master, and then provides the same data to your other relevant corporate systems. It will allow your content owners to make changes that will propagate automatically up and/or downstream as appropriate.

	Leverage product information from existing systems and transform cryptic, inconsistent data quickly and easily into rich integrated information. Control information quality, consistency and integrity by eliminating data redundancy and by enforcing data standardization through rules-based data cleansing and validation based on your own domain knowledge and industry standards. Organize attributed, normalized and rationalized information in unlimited categories, hierarchical structures and taxonomies in a shared central repository and integration hub with Perfect Product Suite either as "the system of record" or integrated and synchronized with other enterprise "systems of record." Maintain automated product information integrity and internal synchronization on an ongoing basis and coordinate product information flows throughout your enterprise. Manage, review and approve information through the Web, email, a portal, a data feed or other familiar means with end-to-end control of your entire product information management business process. Distribute workflow throughout your enterprise to users anywhere in the world with an extremely friendly and intuitive Web-based user interface, open architecture and role-based security giving users access to different data in different ways at different levels under tight controls.